01
Shaping what gets built
I work upstream: identifying needs, framing problems, setting direction and making product tradeoffs before there is a neat design brief.
I work somewhere between product, design and code.
I take unclear product problems, shape what should exist, design the experience, and work closely with engineering until it ships.
What I'm good at
02
Designing the thing
Product and interaction design across complex workflows, with a strong focus on making sophisticated behaviour feel simple.
03
Building it with engineers
I stay close to implementation, prototype quickly, contribute to production UI, and treat technical constraints as part of the design material.
04
Getting it shipped
I care about the distance between an idea and the real product. Quality is a shared responsibility, not something I hand over.
Where I've done it
Multiverse → Eduflow → Shine
Multiverse
Senior Product Designer
2023 — present
Eduflow (Acquired)
Senior Product Designer & Project Manager
2018 — 2023 · acquired by Multiverse
Shine
Product Manager · Lead Product Designer
2016 — 2018
More than a decade across startups, product, design and implementation — usually in teams where the boundaries between them are deliberately blurry.
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